Tourmaline Ceramic Technology

The stone thatanswers heat.

Warm most materials and they simply get hot. Warm tourmaline and it becomes electrically charged. Every Veaudry tool is built on that one fact.

Warm it yourself
Specimen 01 Tourmaline · semi-precious crystal Charges when heated
Field notes

Three centuries of people noticing the same thing.

  • 1700s

    The ash puller.

    Dutch traders carry the stone to Europe from Sri Lanka and notice something odd: warmed by a pipe, it pulls ash towards itself. They name it aschentrekker, the ash puller.

  • 1747

    The electric stone.

    Carl Linnaeus connects that pull to electricity and gives the crystal a scientific name: lapis electricus.

  • 1880

    The Curie brothers.

    Pierre and Jacques Curie use tourmaline crystals to discover piezoelectricity, charge made by pressure. The stone has lived in laboratories ever since.

  • 2006

    The salon.

    Hairstylist Michelle Stanton pairs it with ceramic and puts it on a styling plate: South Africa's first tourmaline-ceramic styler.

The experiment

Warm it yourself.

Drag the heat up and watch what the crystal does, and what that does to a strand of hair.

185°C
Working

Styling heat. Ions close the cuticle while far-infrared warmth reaches the core of the strand. The surface lies flat, so it shines.

Ions released Full flow
Cuticle Sealed
Surface Shine

An illustration of the principle, not a measurement.

On your hair

What one pass does.

  1. Heat from within

    Far-infrared warmth travels into the strand instead of sitting on its surface, so the outer layer takes less of the punishment.

  2. A closed cuticle

    Tourmaline and ceramic together release more negative ions than ceramic alone. They help the cuticle close faster, locking in moisture and colour.

  3. Even, every pass

    Ceramic spreads heat across the whole plate. No hot spots, and no need to go over the same section twice.

The pairing

Why tourmaline needs ceramic.

Tourmaline Brings the charge.
Ceramic Brings the control: a steady temperature, spread evenly.

Shine that is engineered, not chanced.

Where you'll find it

In most of the range.

Since 2006

Technology that Cares.

It started with a stone and a stylist.