The Veaudry Story · 2006 – 2026

20 Yearsof Heritage.

One hairstylist. One crystal. One refusal to choose between heat and healthy hair. Two decades later, the strand is still running.

Follow the strand
  • 2006 Founded by a working hairstylist in South Africa
  • 1st Tourmaline-ceramic styler in South Africa
  • 600+ Salons converted in 24 months
  • 110,000 RPM in today's brushless motor
Before the brand

The name on every tool is hers.

Michelle Stanton was born Michelle Veaudry. She was a hairstylist first, and she knew the trade every client was asked to accept: the finish you wanted, paid for in the condition of your hair.

She went looking for a way out of that bargain and found it in tourmaline, a semi-precious crystal that releases negative ions and far-infrared heat when it is warmed. Bonded to ceramic, it heats the hair from within and locks moisture and shine in.

In 2006 she put her family name on the result.

Michelle Stanton, Founder
  • Negative ions Close the cuticle, so the surface lies flat and throws light back.
  • Far-infrared heat Warms the strand from the inside instead of scorching the outside.
  • Tourmaline on ceramic Spreads heat evenly across the plate, so no pass runs hotter than the last.
The timeline

Follow the strand.

One line of gold runs the length of this page. It bends the way hair did in each chapter: straight in 2006, curled in 2019, lifted by air in 2025.

2006 The beginning

The first of its kind.

The myStyler arrives: the first styler in South Africa to pair tourmaline with ceramic. It is built for the salon floor, where a tool works all day and a client's hair has to leave better than it came in.

1st
tourmaline-ceramic styler in South Africa
2008 A room of her own

One salon, East London.

Veaudry opens its first salon in East London, on South Africa's Eastern Cape. The tools are now tested where they are used, by the people who use them. That salon would later grow into a hair and beauty concept salon in Fourways, Johannesburg.

01
salon · East London, South Africa
2011 Recognition

Businesswoman of the Year.

Five years in, Michelle Stanton is named Nedbank Businesswoman of the Year in the entrepreneur category. A brand that began behind a salon chair is now a business the country has noticed.

Nedbank
Businesswoman of the Year · Entrepreneur
2019 The curl

The wand that won.

myCurl is voted best curling wand at the Woman & Home beauty awards. The same tourmaline ceramic, turned from a flat plate into a barrel.

Best
curling wand · Woman & Home Beauty Awards
2020 A limited edition

Rose gold, with a Miss Universe.

Veaudry releases DEMI LTD with former Miss Universe Demi-Leigh Tebow: a rose-gold set pairing the myStyler with the travel-sized iStyler.

LTD
DEMI · rose-gold limited edition
2023 In print

Technology that Cares.

Glamour South Africa profiles the brand and the idea behind it. By now the range runs from the myStyler and the wide-plate Colossal to the myDryer and a five-barrel myCurl set.

5-in-1
myCurl multi-barrel curling set
2025 Air

The strand lifts.

The myAirStyler launches with a 110,000 RPM brushless motor, a smoothing brush and two 40mm auto-curl barrels. The first production run is sold out by the night of the launch.

110,000
RPM brushless motor
2026 Year twenty

Now, the Gulf.

Twenty years after one styler in one country, Veaudry is at home in the UAE, in Arabic and in English, with the same promise it started with.

20
years of Technology that Cares
2046 Still to come

Unwritten.

This strand does not end here. It is handed on: to the stylist who has not picked up her first iron yet, and to everyone who believes a tool should leave hair better than it found it.

Yours
the next chapter

600 salons. 24 months.

At its fastest, Veaudry International brought more than 600 salons onto its tools in two years.

Twenty years in

Hold the next chapter.

Every tool in the range carries the same tourmaline ceramic that started the story.

Explore the range The science of Tourmaline