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New Arrivals

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Hair Irons

Hair Irons

Sleek, sharp finish

Tourmaline ceramic plates hold an even heat from edge to edge, so a single pass is enough.

Brushes

Brushes

Everyday detangle, elevated

Cushioned bases flex with the stroke and rounded tips pass through knots without pulling.

Hair Curlers

Hair Curlers

Bounce, without the burn

Barrels from 19 to 32 mm on one digital handle. Soft waves or defined ringlets that hold.

AirStyler

AirStyler

Precision drying, redefined

Dries, smooths and shapes in one pass using directed air instead of extreme heat.

Tourmaline Ceramic

Technology that Cares.

Proprietary Tourmaline Ceramic Technology, engineered for a salon-grade finish at home.

Find your heat

Every head of hair has a number.

Turn the dial to your hair type and see the heat it needs.

356 °F Normal & Wavy

284°F · 140°C · Fine & Colour-Treated

Low heat is not weak heat.

If you can smell heat, you are already too hot.

Why this heat

Lifted colour and fine strands have less to lose before damage shows. At this setting the cuticle stays closed and tone holds for weeks longer.

320°F · 160°C · Fragile & Damaged

Repair is mostly restraint.

Smaller sections. Less time under heat.

Why this heat

Hair that has already been through it needs even, controlled contact rather than more power. Tourmaline ceramic holds the number you set instead of spiking past it.

356°F · 180°C · Normal & Wavy

The everyday setting.

One slow pass beats three fast ones.

Why this heat

Enough heat to set a shape in one pass, low enough that the cuticle closes instead of lifting. Every re-pass is a fresh heat cycle.

392°F · 200°C · Thick & Curly

Density needs steady heat.

Pull as you pass, and drop the setting.

Why this heat

Thick hair pulls heat out of a plate the moment it touches. What matters is not the peak temperature but how fast the tool recovers it.

428°F · 220°C · Coarse & Resistant

The top of the dial. Use sparingly.

Hotter is not faster. One pass, once.

Why this heat

Coarse, resistant hair is the only type this setting is for, and even then only in one direction, once. Past the top of the dial you are not styling faster — only hotter.